Selling Software To Large Businesses
https://training.kalzumeus.com/newsletters/archive/enterprise_sales, posted Mar '22 by peter in business entrepreneurship howto reference startup
I was under a common engineer misapprehension that BFE [Big Freaking Enterprise] sales requires playing golf, inviting clients to steak dinners, and having budgets beyond to reach of small businesses. This is not 100% true: you can hack the BFE procurement process to your advantage. Let's dig into how.